1. It's enjoyable hard or soft.
2. It make a mess too, but it tastes better.
3. It's "Quick and Convenient".
4. You always want to swallow.
5. It won't complain if you chew on it.
6. You wont get arrested if you eat it in public.
7. You never have unwanted cookie dough following you around.
8. You don't have to change the sheets if you eat it in bed.
9. You can make it as large as you want.
10. You don't have to find an excuse not to eat it.
11. It won't wake you up because it's hard.
12. It already comes protectively wrapped. :lol :lol :lol